Google Ads Specialist

We're looking for a Google Ads Specialist (Consultant - Contract Basis) to join our team and help us scale Tuma's presence across the US & Africa corridor. This is an exciting opportunity for an individual who wants to make a real impact as a fast-growing fintech brand.

What You'll Do

  • Plan, execute, and optimize high-performing Google Ads campaigns across Search, Display, and YouTube.
  • Manage campaign budgets and bidding strategies to maximize ROI.
  • Develop and implement keyword strategies that reach diaspora and African audiences.
  • Analyze campaign performance using Google Analytics and Firebase Analytics, providing actionable insights.
  • Continuously test creatives, landing pages, and ad formats to improve conversions.
  • Implement App Store Optimization (ASO) to maximize visibility, installs, and in-app engagement for the Tuma app.
  • Stay abreast of trends in performance marketing, ensuring Tuma's campaigns are always innovative and competitive.

What We're Looking For

  • Experience of 3-5 years' experience managing and scaling Google Ads campaigns.
  • Must be an individual contributor (not a company).
  • Strong knowledge of Google Analytics, Firebase Analytics, and conversion tracking.
  • Proven understanding of App Store Optimization (ASO) techniques to drive organic growth.
  • Data-driven thinker with a proven track record of optimizing for CPI, CPC, ROAS, and app conversions.
  • Excellent communication skills and the ability to work independently.
  • Certifications (at least one of the following):
    • Google Ads Search Certification
    • Google Ads Display Certification
    • Google Ads Apps Certification
    • Google Ads Video Certification
    • Google Ads Measurement Certification

Why Join Tuma as a Consultant?

  • Work for a fast, Africa-first Fintech that's growing fast in multiple markets.
  • Flexibility of a contract-based role with a big part of a high-energy, impact-driven team.
  • The opportunity to directly shape Tuma's customer acquisition and app growth strategy.
  • A chance to leave your mark on campaigns that directly impact communities and families across borders.

Job Summary

Location
Remote
Job Type
Full Time
Date posted
posted 1 month ago
Experience
1-3 year
Working Hours
9 AM - 6 PM
Working Days
Weekly: 7 days, Weekend: Saturday, Sunday
Vacancy
No. of Vacancy: 02
View all jobs

Are You Interested in this Position?

Send your CV, portfolio of past campaigns, and certifications to careers@tuma.com with the subject line "Google Ads Specialist Application - [Your Name]".

ChatWhatsApp